The power of scent

Scent is a very powerful thing and in my opinion really does have the ability to evoke memories and place you back into a memory or a specific time. One of the strongest one of these which people quite often recall is the scent of jasmine, reminding people of holidays and specifically times of relaxation. Holidays can be a perfect time to subconsciously take in scents as this is the time in which you can be really relaxed and therefore taking in your surroundings more than if you were busy and running around. And who doesn't want to recall great times on holidays over and over!

As well as recalling times, scent can be very powerful at reminding people of friends or family. It might be a particular perfume that they always wear/wore or a scent that they would commonly surround themselves with. In the 1900s Lavender was a very popular scent for women to wear and now is quite often associated with the older generation and I often hear people saying 'oh I love Lavender, it reminds me of my Grandmother' but Lavender is having a bit of a come-back and being blended with some more modern and fresh and uplighting scents which blend nicely to bring it into the 21st century.